Mixologists have constantly shaken fruity cocktails for guests, and they've always been well-loved. Now, it has a wide-ranging canned cocktail lineup, with more than twenty on offer. Cutwater can help you create plenty of cocktail recipes, from herbal liqueurs to spicy Bloody Mary mix to ginger beer. You can currently find offerings at the distillery from four different categories: spirits, canned cocktails, frozen cocktail pops, and mixers. The brand and many of its products have long lists of awards attached to them we'll check some of them out a little later on. In addition to the massive popularity with consumers, the brand is receiving good reviews from industry critics as well. According to reports, sales have increased 640 percent since last year. The company began as a side project in a brewery, broke off on its own, and was later purchased by Anhehr Busch to take advantage of nationwide distribution and marketing. One instigator of the recent success is Cutwater Spirits, which uses its own liquor in each canned cocktail. Over the last five years, canned cocktails have grown immensely popular. Read on! What Are Cutwater Canned Cocktails? Let's break down all the essential info, from calories to flavors. When prepping for your next shindig, reach for Cutwater canned cocktails for delicious ready-to-drink cocktails that come in a variety of flavors. Haven't tried canned cocktails yet? Well, Cutwater should be the one you reach for first. Mosaic handled the shopper marketing, while Veritas is assisting with PR support.Who's ready to party? Nothing says party quite like fruity cocktail cans on the go. The Beyond Beer lineup already includes Nutrl, Mike’s Hard Seltzers, Bud Light Seltzers, Okanagan and Brickworks. Buyers, with their ever-evolving tastes and desires for variety, are the driving force behind the company’s continued portfolio expansion. “Our Beyond Beer portfolio, supported by our industry-leading innovations team, is a large area of focus for Labatt as a company,” Port says. The brand began life in a small San Diego distillery before blowing up stateside. Port says that Cutwater’s differentiator is that it authentically delivers on the bar-quality taste, while providing the convenience of a ready-to-drink beverage. To that end, Labatt is also making Cutwater available at the Rogers Centre and Budweiser Stage in Toronto. In addition to getting consumers to try new innovations as the warm weather approaches, the Cutwater launch coincides with the kick off of summer activities, such as baseball games and concerts. Labatt says it is looking to expanding to even more offerings in the portfolio (the brand currently sells more than two dozen different varieties in the U.S.).Īccording to Port, the start of summer is where it typically sees an uptick in RTD purchasing patterns. Three cocktail offerings – Tequila Margarita, Rum Mojito and Tequila Paloma – are currently available. It also ran take overs at two LCBO flagship stores for a month. To meet consumers where they are, Labatt built a combination of displays, window cling signage and participated in LCBO programs online and in-store. “Bringing Cutwater’s canned cocktails to Canada is another way we’re continuing to expand our product lineup with industry-leading offerings, led by consumer trends and insights.” “Consumer demand for choice is continually evolving, with canned cocktails becoming the second fastest growing ready-to-drink sub-segment in Canada in 2022,” says Doug Port, VP of Beyond Beer at Labatt Breweries of Canada. Cutwater is looking to carve out an RTD niche in Ontario.īilled as the number one canned spirit-based cocktail in the U.S., Labatt is launching the beverage into LCBO locations exclusively, with consideration for future national expansion, according to the company.
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